CONSULTING SERVICES
VINfluence offers advice to companies and individuals on
-
Beverage alcohol retail management & marketing
-
Restaurant wine selections
-
Bordeaux buying
-
Importing & exporting
-
Event & travel planning
Peggy’s long standing relationships, stellar reputation and extraordinary depth of knowledge give her a uniquely strong ability to support a wide range of businesses and individuals in the hospitality sectors. This support can range from menu and food pairing, through buying strategies and onward to business evaluation and strategic planning.
Peggy’s proven track record for increasing and expanding within existing markets while simultaneously developing new markets has repeatedly driven revenue and brand growth. The continual examination of consumer behaviour through use of data, customer feedback, and constant observation has enabled Peggy to keep her finger on the pulse of the buyer. Voraciously reading all things wine and food also provides a broad range of insights on the future direction of the industry.
With a history of leading dynamic growth with innovative techniques, Peggy has led work teams that focus on enhancing the customer experience and increasing customer interaction, which results in rising revenues with increased margins. Developing industry partnerships and securing committed and regular marketing spend has been a key factor in the her professional success.
With a focus on technology, using both online sales and social media marketing, she has been successful in changing customer demographics significantly, successfully growing business with a much younger audience.
Contact us for a more detailed copy of Peggy’s resume.